For Target’s summer campaign, there was a focus on the essentials, the quick trips and the spontaneous #TargetRun. In trying to reach a new generation of Target shoppers, there was more of an inspiration taken from social media. The banner advertising brought emoji communication to life, visually telling quick little stories based around summer necessities. For the campaign, I illustrated a new set of 40 Target emojis to help portray their stories. Created with mono.