Farm Credit Mid-America offers cooperative agricultural lending to customers throughout Indian, Ohio, Kentucky and Tennessee. The company was evolving and needed to include a more enthusiastic brand presence. Along with refreshing the identity, we produced a plan to introduce and easily adapt employees to the new look. This included new merchandise, swag, brandbook, a tour and vehicle and easy access to all collateral pieces. We even went as far as promoting the new identity through painting a barn. Many new brand materials were created for Farm Credit, such as the annual customer service events, brand launch tours, new office openings, and the Farm Credit online store.