Farm Credit Mid-America offers cooperative agricultural lending to customers throughout Indian, Ohio, Kentucky and Tennessee. The company was evolving and needed to include a more enthusiastic brand presence. Along with refreshing the identity, we produced a plan to introduce and easily adapt employees to the new look. This included new merchandise, swag, brandbook, a tour and vehicle and easy access to all collateral pieces. We even went as far as promoting the new identity through painting a barn. Many new brand materials were created for Farm Credit, such as the annual customer service events, brand launch tours, new office openings, and the Farm Credit online store. Created with Colle + McVoy.