Anne Ulku

Target Halloween

The campaign for Target during the Halloween season was accompanied by the intricate papercut art produced by Andrea Deszö. To complement the nature of the art, a handmade, brushstroke typeface was made exclusively for the campaign. With many alternative glyphs, ligatures and swashes, the font had the right amount of rawness to make it a lighthearted spooky fit with the surrounding art. Created with Chank Diesel.