Palomar
Climbing a new mountain.
Palomar Specialty insurance was expanding and evolving their business and also wanted a new image and brand visual to reflect those changes and growth. Their brand was built on legacy and strength with their name coming directly from the southern Californian Mount Palomar, demonstrating stability and a connection to the land and elements. With this healthy respect for the forces of nature they focus insurance coverage based heavily on data analytics, as well as their curiosity and fascination with the power of science in order to make real humans feel prepared to face uncertainty. Specialty insurance categories involve coverage for catastrophic events such as earthquakes, flooding, and hurricanes—times that create unexpected chaos, complexities, and stress. Palomar prides themselves in being prepared, proactive, and living up to their promises. Their new brand portrays their holistic excellence, progressive culture, analytical foundation, and wholesome trustworthiness.
