Plucky
We’ve never seen a pickle do this before!
The clients and founders came to us with a big problem to solve: they need to continue to expand distribution. But they are part of a crowded category overwhelmed by newer, cleaner ingredient brands. We found white space and consumer passion in our focus on pickles—and all the bold new ways you can eat them. We are re-framing the product beyond just dip, connecting with the billion dollar pickle craze. New name, voice, and packaging design helped to reposition their place on the specialty dip shelves.
