New name, brand, site, packaging and illustration for Plucky Pickle Dip. Previously called Darling Pickle Dip, they were looking for more adventure, more punch, more fun. Name change to bring out the most adventurous of snackers, and bright and bold packaging to speak to the bright, bold and tangy flavors, plus the introduction of THE plucky pickle character who lives life to the fullest. See more here.

Created in partnership with Marie Damato and Elise Bartlett on marketing strategy and Scott Muskin on copywriting.

Check out more about Plucky here.