Yellow Pages

YP Hand custom typeface

Yellow Pages Canada is the digital media leader in connecting residents with local businesses, services and recommendations. Taking inspiration from the old school physical yellow pages directory books with a tactile and human feel, and combining that with a quality of handwritten script that you may find in the digital world—like the signature on an ipad, or digital notes taken from a smooth and round stylus. YP Hand became a way for the brand to evolve into the digital world, while also retaining the human, personalized touch. The script typeface was based on handwriting so it had a number of alternates for each character for authenticity, while still maintaining brand recognition. As an extension of the hand, icons and illustrations were also created for use throughout the brand.

Created for Yellow Pages Canada
Design direction by Turner Duckworth: Andy Baron and Rebecca au Williams
Typeface created with MCKL