One in eight women will be diagnosed with breast cancer.
New poster for breast cancer awareness.
There were a couple ideas that came about for this poster concept. I wanted to take a more abstract approach rather than stats or infographics—something to hang on a wall as a piece of art.
Here's a bit of my process in coming up with a concept with rough sketches.
Concept 3—the side boob, was the chosen direction to pursue. It also related back to a stat, without being to infographic-like. One in eight women will be diagnosed with breast cancer—so the idea was to do eight side boobs.
From there, I vectorized the sketch and started to play around with color and pattern.
Simpler solids were working better, I thought. Too much pattern was becoming too much. The print was to be 18x24 screenprinted. I was a tad skeptical about the ink coverage of the darker colors when they were to be printed—so I also tried to work with very subtle pattern to break up the inking a bit. (below)
Turns out the printing would be just fine and we were able to stick with the solid coverage.